Friday, 27 April 2012

Author Name

Gosh, I hadn't realized it's best to use ones full name rather than abbreviate it. Having read this I shall now have to correct the name on my book covers. Oh well, we never stop learning!

The Secrets to Ebook Publishing Success
How to Reach More Readers with Your Words
Copyright 2012 Mark Coker
Published by Mark Coker at Smashwords

Author name
– Your author name is your brand, so choose carefully. For most

authors, it’s their real name, but for others it’s a pseudonym (pen name). A good

author name is simple to remember, and simple to spell. Your fans should be able

to go to Google, or go to an ebook retailer, and spell your name without error.

Avoid cutesy spelling, because this can make it difficult for readers to find you.

Don’t mix numerals in your name. For example,
N8 4cyth is a cutesy way to spell

“Nate Forsyth,”
but your readers will have difficulty remembering how to spell

it or search for it. Anything that makes discovery difficult for consumers makes

your book less visible. Avoid initials, too. If your pen name is A.C. Smith, for

example, and someone goes to a retailer and tries to search for AC Smith (no

periods or spaces between initials), or A C Smith (no period, but a space) or A. C.

Smith (periods with space), their search result may come up empty. It’s safe to

expect that all search engines make terrible mind readers and are therefore easy to

trip up.

No comments:

Post a Comment